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March 2022

Cryptocurrency

Why Twitter Marketing Is So Critical for Promoting Your Crypto or NFT Project

Twitter is one of the world’s most popular social media platforms, with 397 million users worldwide. Here’s how you can make the best out of Twitter and leverage it as the perfect platform for crypto or NFT marketing.

Twitter is one of the world’s most popular social media platforms, with 397 million users worldwide. It is also one of the go-to channels for cryptocurrency and NFT project marketing, as it is abuzz with all the latest updates about cryptos and NFTs, including news and memes. By following the right profiles, channels, and hashtags on Twitter, you can access the most recent information on the subject. It is the hub for anything related to crypto and NFT, and that’s why it is critical to promote your blockchain project on this platform.

Here’s how you can make the best out of Twitter and leverage it as the perfect platform for crypto or NFT marketing:

Build your community

Building a community around your crypto or NFT project even before its release is crucial, and Twitter is the best social media platform to grow your presence and promote your project. Generating interest in your project and gaining support from a network of followers is one of the first steps in an effective crypto and NFT marketing strategy. Tweeting regularly, mentioning the hashtags and profiles that are relevant to your crypto or NFT project, will yield maximum engagement. Building a network from the ground up on Twitter will help amass several loyal fans, generate plenty of leads, and set your project up for success. You may also hire a professional NFT marketing agency to get the best results for your NFT project on Twitter.

Follow the #NFT feed closely

Following all the relevant profiles and hashtags on Twitter will keep you abreast of everything that is going on in NFTs and crypto, from new releases and sales opportunities to new platforms to try. Follow the #NFT feed closely. Like, comment, repost, and engage in posts, artworks, and collections that resonate with you. Support and interaction are the keys when it comes to NFT and crypto promotion on Twitter. Also, make sure to follow the leading crypto influencers on the platform. Many artists are also collectors, and thus it becomes important to attract those who may want to buy your crypto or NFT.

Get your Twitter account verified

Make sure that the Twitter profile for your crypto or NFT brand is verified. That blue tick next to your name means that it is vetted for by the platform and is, therefore, more credible and trusted than those accounts that are not. People will be much more likely to conduct business with you with Twitter verification. This is because a verified Twitter account rules out the possibility of it being fraudulent or inauthentic. It also increases your authority among crypto and NFT circles on Twitter. You can take the help of a reputed online PR agency that offers social media verification to achieve this.

Use Twitter DM marketing

To promote your project most effectively, it is necessary for it to receive the right kind of traction from potential customers and investors. Direct message (DM) marketing on Twitter is an excellent tool to achieve this, but it must be done in a targeted and sophisticated way. An NFT marketing agency may offer Twitter DM marketing as a service. Choose one that has demonstrated expertise and experience in the field. The right one will have specialized targeting and copywriting skills that are key in doing the job well.

Collaborate with other crypto and NFT projects

Twitter is the ideal place to find and connect with other like-minded people who are developing their crypto or NFT projects. This provides a valuable opportunity to collaborate with such artists and collectors for your own project and get some unique ideas that you may not come by anywhere else.

All in all, it’s abundantly evident that Twitter is the go-to platform to promote your crypto and NFT project. So, consult a professionalNFT marketing agency to optimize your strategy and liken your chances of success on Twitter.

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Cryptocurrency

NON-FUNGIBLE TOKENS: A NEWBIE’S GUIDE

Non-fungible tokens have quickly grown in popularity in the crypto industry, with everyone rushing to cash in on the craze. But what are they, what are their uses, and why are they so special? This guide explores all you didn’t know about non-fungible tokens.

What are non-fungible tokens?

Fungible means that a token is interchangeable; for instance, fiat currencies such as banknotes are interchangeable because you can exchange one-dollar bill for another, and there will be no distinction between the two. Cryptos like bitcoin are fungible as well. For instance, if you send someone one bitcoin and they send you another back, you still have one bitcoin.

However, non-fungible tokens  (NFT) are unique. For instance, there can only be one Monalisa in the whole world. So, non-fungible tokens are digital assets with unique information recorded in smart contracts and immutably recorded on the asset’s blockchain.

One thing about non-fungible tokens is that they can be associated with any asset and are used to prove ownership, including physical items such as clothing and real estate. However, most of the NFTs are linked with digital assets.

Additionally, non-fungible tokens are not divisible, which means that you cannot send someone part of it like you can do cryptos. For instance, you cannot share a part of a concert ticket because it wouldn’t be worth or redeemable on its own.

Some of the initial NFTs were crypto kitties. Note that every blockchain-based crypto kitty is unique. Suppose you send someone a crypto kitty, and they send you another one in return; in that case, the one you receive will be entirely different from the one you sent.

Why all the fuss about NFTs?

You may be wondering, what makes NFTs so special that everyone is suddenly interested in them? A non-fungible token has a distinct characteristic associated with a particular asset. It is used to prove the ownership of a digital asset like digital art to the right of the physical asset. Many types of content have been transformed into NFTs, including movies, music, digital art, etc.

Suppose you bought an in-game item in a video game; in that case, it is controlled by its publisher. That means they can stop supporting or updating the video game if they choose to or even turn off its servers, and your in-game item will vanish.

However, NFTs are based on a decentralized platform, which confirms the actual ownership; therefore, no single entity owns your NFT. In the future, you can move it across the digital world as you see fit.

How do they work?

Non-fungible tokens represent digital collectibles and are mainly used for digital assets that need to be differentiated from each other for proving their value or rarity. In simple words, they can represent anything from ownership licenses to artworks. You can trade NFTs on NFT marketplaces. In an increasingly digital world, NFTs are used to prove digital ownership.

Summary

NFTs are unique digital assets that can prove ownership of both tangible and intangible items.

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